IDCL Latin Survey Data-Driven Insights on Latin America

IDCL Latin Survey

Data-Driven Insights on Latin America

Latest Articles

Beyond the Headlines: 5 Latin American Markets Where the Data Points to Real Growth in 2025
Market Intelligence

Beyond the Headlines: 5 Latin American Markets Where the Data Points to Real Growth in 2025

While media coverage of Latin America tends to oscillate between breathless optimism and geopolitical alarm, IDCL Latin Survey's on-the-ground research identifies five specific markets where measurable consumer and business indicators are quietly building toward significant expansion. These are not predictions based on political narrative—they are conclusions drawn from survey data, spending trend analysis, and sector-specific growth metrics that US investors and business strategists would do we
Why US Brands Are Leaving $2.3 Trillion on the Table by Misreading the Latinx Consumer
Consumer Insights

Why US Brands Are Leaving $2.3 Trillion on the Table by Misreading the Latinx Consumer

IDCL Latin Survey's latest research reveals a striking disconnect between how US companies market to Latinx consumers and how those consumers actually spend. From brand loyalty patterns to channel preferences, the data exposes costly assumptions that are quietly draining revenue. Understanding where conventional wisdom breaks down is the first step toward capturing one of America's most dynamic—and underestimated—demographics.